Virginia Henderson’s Need Theory in Relation to Post Coronary Artery Bipass Graft Patient


Introduction
Every year more people have coronary artery bypass graft (CABG) surgery procedures due to the increased chance of survival, enhanced health, and the potential for decreased angina. Despite its benefits, patients are radically affected by the surgery, feeling pain and powerless, especially in the days immediately following the procedure. Members of their family encounter feelings such as outrage and depression due to the patients’ dependence upon them. A few patients become too reliant on their family which can delay their healing, by becoming inactive with low self-esteem. Patients need to cooperate with the change in their condition without discouragement and dependence. This is one of many ways they can help to manage their healing process. Nurses have an important role in this process due to their interaction with the patients’ regaining independence. Virginia Henderson believed that the nursing process is the use of the rational approach to solving a problem. This is why I have chosen to analyze her need theory. She says nurses should follow a logical approach in order to help patients avoid their feelings of powerlessness after a procedure like a CABG.  Additionally, this theory focuses on the importance of patients’ independence so that the patients recover quickly after leaving the hospital (Ahtisham & Jacoline, 2015).
According to Virginia Henderson, nursing care is different from physician care. Nurses spend more time with patients that have had a CABG, helping them to recover, regain their health and good quality of life. The theory explains the need of care for the patient until the patient is ready to be independent and take care of himself/ herself. The main idea of this theory is about encouraging and increasing a patient’s independence. Immediately following a CABG procedure, patients are on bed rest for an average of 6-12 hours. A nurse is needed, not only for support but to encourage them by giving them the confidence to do their movements themselves. So, Henderson has divided nursing activities into 14 parts, whereas nurses’ role is divided into three parts: as substitutive, complementary, and supplementary having the goal to help the patient become as independent as possible at the earliest. This theory can be used by nurses to help patients successfully overcome their needs and to make them do activities independently. Henderson’s need theory can effectively be applied individually for every CABG patients care.

Method
Because of some advantageous features over other models, Gibb’s reflection model has been used in order to analyze this theory. Gibb’s model involves a cycle of 6 steps that help improve reflective practice. The steps include 1) action plan, 2) description, 3) feelings, 4) Evaluation, 5) Analysis, and 6) Conclusion. These steps can be applied repeatedly in a cyclic order. The most important feature of this model is that it considers the sphere of emotions and feelings that play roles in a given event. Besides, this model integrates all foundation skills of reflection. Although it focuses on reflection on action, it can be applied to focus on reflection in and before action (Vaughan, 2013).
The reason behind selecting Gibb’s reflective model is that I wanted to demonstrate the reflection on my feelings and knowledge that I gained by/from reading about this theory. I have reflected on this theory in relation to the patients that have had coronary artery bypass surgery and their present-day needs. “Formal reflection draws on research and theory and provides guidance and frameworks for practice” (Vaughan, 2013). Critical reflection is thought to be a prerequisite to change learning that may make transformations in individual understandings and potential actions. Nurses can especially utilize critical reflection practices for keeping themselves busy in metacognition for the benefits of their patients (Eames & Coll, 2010). The critical reflection offers several learning outcomes such as enhanced learning thinking, and evaluation of self and communal methods (Smith, 2011).



General Overview
Henderson’s Need theory was derived from her practice and education in order to define the focus of nursing care towards the needs of a patient until the patient can care for him or herself (Petiprin, 2016). Patients’ needs were the primary concern, hence it is called the Need Theory. The Need Theory revolves around four metaparadigms, such as nursing, health, patient (individual), and environment (Tourville and Ingalls, 2003). Henderson believed that there were 14 key components that were necessary for caring patients whether they were sick or healed.  The components covered a wide variety of aspects including physiological, psychological, spiritual, and social needs. In order to be healthy, one must be able to perform all of these components. This, therefore, shows her to have a holistic approach to caring for the needs of patients (Vera, 2014). An individual needs knowledge and vigor to carry out activities of daily life and possess the basics for survival. And, an ill person needs help to recover, become independent, or die calmly and there is a link between body and mind. As Petiprin (2016) shows, the fourteen components that it entails are all basic human needs.  Without these components, an individual will not be able to survive physically or will be unable to cope mentally. 
The environment can be a clinic, hospital, or house where communication is taken place. According to Henderson, the environment influences a person's bond with family and society. Besides, a healthy individual can become ill due to some factors, such as air pollution prevalent in the environment. Within 14 components of Henderson, it is expressed that a supportive environment is needed in order to avoid dangers, develop normally, and achieve sleep and rest (Vera, 2014). She defines health as the basic need requiring an individual to work effectively. Therefore, this theory emphasizes the significance of maintaining health and preventing illness since the best possible health may be problematic for some individuals. It also explains how factors like ethnic, age, ability of mind and emotional control affect the health and requirements of an individual. The three major aspects of her model include: 1) the nurse caring for the patient will care for them until the patient can care for him or herself; 2) a nurse will devote themselves to the patient day and night; and 3) the nurse should be educated at the college level in both science and art (Petiprin, 2016).

Analysis
Description
Virginia Henderson’s need theory exclusively offers a set of definitions, schemes and interconnected ideas that provide a systematic mean to look for events by recognizing reciprocity among them (Mensik, Martin, Scott, & Horton, 2011). Henderson provided a nursing definition since there were noted differences in the nursing definitions used by the nurses themselves and the society. This conceptual model follows the humanistic paradigm, in which it underlines the caring of the ill and the helpless together with the dying ones. It emphasizes more on what every nurse have to perform and who must they deal with. Consequently, it involves inter-communication. 
Feelings
Henderson defined nursing as having the function to assist the patient with the performance of the activities that contribute to good health. She stated that the patient would be able to perform all 14 components unaided if they were in good health.  Henderson’s theory also entailed the ideas that a nurse is an independent practitioner that is able to make an independent judgment (Vera, 2014). With regard to patients who have had CABG surgery procedures are expected to be able to express the ability to move independently and request for help when required; show knack to resolve issues and take part in the social activities; avoid negative thinking about themselves or others. Taking all these factors into account, Virginia Henderson’s theory meets the criteria and shows useful ways to achieve the expected goals.   
Evaluation
According to Geroge (2011), the basic concepts put forward by Henderson, such as basic human needs, interaction, communication, culture, and biophysiology facilitate the theory to provide a dynamic coverage concerning patients’ need. Despite having a number of benefits, this theory does not provide a theoretical connection between physiological and other characteristics of human beings. No further theory has been derived from the Henderson Need Theory, although extensive research performed on it. This in itself creates doubt regarding this theory as to whether a testable hypothesis can be formulated from it (Fawcett & Desanto-Madeya, 2014). This theory although emphasizes nursing care but lacks to demonstrate the influence that occurs during nursing care. In other words, it lacks the explanation of relation among the fourteen components. It also does not include the holistic approach that not only includes emotional and physical needs of a person but also spiritual and religious needs of a person (Tourville and Ingalls, 2003). Moreover, there is no guaranty that there will be further requirements beyond the requirements specified through the fourteen components of this theory. Actually, with the changes in the lifestyle and advancement of medical technology, there must be additional nursing care.
The holistic approach is one of such needs that is particularly necessary in the case of CABG patients since this approach supports patients further than their physical requirements. Moreover, some patients are spiritual and they may use their respective faiths and principles in dealing with dependence, helplessness, pain, and illness. Researchers have shown that spiritual people are more optimistic and healthier. In today’s world, healthcare providers also focus on balancing their patients’ care by retrieving more spiritual basis of medicine. However, according to Petiprin (2016), the theory does not specify a specific religion and therefore can be applied to each person individually in how they relate to the world on a spiritual level.

Action
In the modern age, the holistic approach is an important component of health care. Thus, the lack of this important part makes the need theory by Henderson outdated and does not fit aptly in relation to CABG patients. Overall, Henderson’s need theory is relatively simple nevertheless generalizable and requires further embellishment. Moreover, modern nursing facilities and medical technologies should be integrated into this theory.

Literature Review
According to Parker (2001), Henderson’s Need Theory values self-reliance of a patient. The nursing care helps patients to do their tasks themselves and take control of their needs unaided. Nursing care does so by giving and encouraging patients’ strength, supplementing their level of understanding, and enhancing their willpower. If a patient is still dependent, it means the basic aim has not been achieved. Henderson emphasizes that nurses should have the intention to understand their patients properly by learning about their needs (Marriner-Tomey and Alligood 2006).  According to Timber (2001), the Need Theory is ideally complementary and adaptable for care and its practices are associated with nursing in a variety of clinical environments. According to Ahtisham and Jacoline (2015), the Need Theory works to identify caring needs, convey and assess holistic nursing care. Furthermore, it can be related to any clinical environment.  It can also assist qualified nurses to gather reliable and legitimate data regarding the customers’ health status, which consecutively improves the quality of nursing care offered to the patients. Petiprin (2016) says, “I am very pulled to her theory based on the application to different aspects of the patient’s care as well as the relation it has to the current position of nursing that I hold.” Petiprin (2016) further says Henderson developed her theory from her practice and education. However, her intention was not to put forward a theory; rather, to provide a specific definition of nursing practice. This theory put emphasis on patients’ independence to help them progress from hospital stay as quickly as possible and expedite their transition to home life.  

Application
Henderson's nursing need theory is a comprehensive theory that can be applied to various types of nursing practices. It can be applied to nursing practice as a way for nurses to set aims and purposes on the basis of 14 components. Moreover, if the 14 types of need are achieved in the case of patients, the performance in nursing care can be improved a lot. Each of Henderson’s 14 basic concepts can serve as the base for research, however, those are not written in laboratory terms (Geroge, 2011). I think if combined with the holistic approach and applied through modern medicine and the latest medical technology, Henderson's need theory can be great to provide nursing care for CABG patients and this is what I want to do.

Conclusion
The authenticity of any profession is proven by its capability to create and apply assumptions and theory. Although nurses enjoy an exquisite status in the society, this profession has to put forth great effort to declare itself as a highly esteemed profession. In this scenario, a lot of tough tasks pertaining to patients’ care have to be performed besides handling patients. The patients in critical care especially of cardiac patients not only need typical nursing help but also rehabilitation so they can spend the rest of their life independently. Henderson’s need theory particularly addresses the patients’ needs and explains nurses’ role effectively. And, this is why I want to use this theory.
References
Ahtisham, Y. & Jacoline, S. (2015). Integrating Nursing Theory and Process into Practice; Virginia’s Henderson Need Theory, 443. International Journal of Caring Sciences.
Eames, C. & Coll, R.K. (2010). Cooperative education: Integrating classroom and workplace learning. In S. Billett(Ed.), Learning Through Practice, Professional and Practice-based Learning, 180-196. Dordrecht, Netherlands: Springer Science.
Fawcett, J., & Desanto-Madeya, S. (2014). Contemporary nursing knowledge: Analysis and evaluation of nursing models and theories (3rd ed.). Philadelphia, PA: F. A. Davis.

Geroge, J.B. (2011). Nursing theories : the base for professional nursing practice. Upper Saddle River, N.J.: Pearson Education.

Marriner-Tomey, A. & Alligood, M. R. (2006).  Nursing theorists and their work. St. Louis, Mo.: Mosby/Elsevier, 6th edition.

Mensik, Martin, Scott, & Horton. ( 2011) Development of a professional nursing framework: the journey toward nursing excellence, 41(6):259-64. The Journal of Nursing Administration.
Parker, M. E. (2001). Nursing Theories and Nursing Practice. Philadelphia: F.A. Davis Company.

Petiprin, A. (2016). Need Theory. Nursing-Theory.org. Retrieved from http://www.nursing-theory.org/theories-and-models/henderson-need-theory.php

Smith, E. (2011). Teaching critical reflection. Teaching in Higher Education, 16: 2, 211 — 223. London: Taylor & Francis. 
Timber, B. K. (2001).Fundamental skills and concepts in Patient Care, 7th edition, LWW, N.

Tourville, C. & Ingalls, K. (2003). The Living Tree of Nursing Theories. Nursing Forum an Independent Voice for Nursing. 21-36. Wiley Periodicals, Inc.

Vaughan, P. (2013). The Importance of Reflection with Improving Care and Improving Standards and The 6Cs. West Midlands: Royal College of Nursing.  
Vera, M. (2014). Virginia hendersons nursing need theory. Nurselabs.com. Retrieved from http://nurseslabs.com/virginia-hendersons-need-theory./

The Role of Social Media Marketing regarding Apple Products

Introduction:

With the boom of social media in this generation, businesses great and small are gearing towards the utilization of social media to reach the maximum number of potential customers and thereby increase their revenues. The process of ushering people to web pages to gain greater website traffic and garnering more product visibility through social media sites is referred to as social media marketing. This type of marketing is one of the key strategies which enabled Apple to be where they are now in this line of industry.

Apple Inc is a widely known multinational company that designed and created the Mac laptop and desktop computers, the OSX operating system, iPod and iTunes, and the crowd favorites: the Phone and iPad. Records as of December 2013 show that Apple already has 422 retail stores which are situated in 14 countries plus an online store which is made available in 39 countries.1 Having a global sale of US$16 billion in merchandise in 2011, they are now the leader in the US retail market due to their number of sales rendered per unit per area.

This number is very impressive, to say the least, and Apple has indeed gained a level of success that few companies had ever reached.  As with every business, though, it is not enough to reach the peak, the real battle is fighting hard to stay as the leader in the niche you have chosen. So how does Apple do it, we ask? Is there a secret formula that they brew in their factories or are their magic words their executives utter to be able to drive hundreds of people to camp outside of their retail stores for days? In this article, we will go through Apple’s social marketing strategies to learn what role it plays in helping them achieve, and maintain, this success.

What is Social Media?

Before we delve deeper and discuss more the details on why Apple’s social marketing strategy is a cut above the rest, let us define what social media is. Social media is the collective force of various communications channels which are founder for interaction with others, collaboration, and sharing of different content may it be videos, pictures or mere words. The different types of social media with some examples are as follows:
•    Websites which are created for forums and discussions;
•    Microbloggingsuch as Twitter;
•    Social networking sites such as Facebook and LinkedIn;
•    Social bookmarking such as Blinklist;
•    Social news such as Reddit;
•    media sharing like YouTube and Flickr; and
•    Wikis such as Wikipedia and Wikia

The usage of any or a combination of these platforms as a springboard to grab attention, promote and advertise is referred to as social media marketing. You could advertise by sending a tweet, maintaining a Facebook page, creating a website, documenting through blogs, starting discussions in forums or sharing pictures on Instagram or videos on YouTube, to name a few.

What Strategy?

With the definitions clearly in place, let us now move to the big reveal: what makes Apple’s social media marketing strategies so effective? The answer may surprise you because as opposed to the current trend, Apple’s strategy is turning out to be having no strategy at all. Or so it seems.

Apple devices are extremely popular tools for social media usage. Their products have been monumental in taking social media to new heights. Ironically, though, aside from the iTunes Store, Apple as a company itself, does not have a Twitter or Facebook account, despite fans asking for more than their one-way RSS feed for years now. Try typing the word ‘Apple’ in Facebook and all you will get are unofficial sites.  You may think typing in ‘Apple Inc.’ will do the trick but you will also find that that site is completely abandoned.

Let us take one of their most popular products, the iPhone, as an example. While other macho brands try to outdo and outmatch each other through expensive advertising mediums, Apple had not advertised their mobile phones.  It almost seems like they do not have a marketing department as they are not in social media sites, television, the radio or any promotional ads. We might say that we see print ads of iPhones everywhere, but the truth of the matter is, these are other companies (such as mobile phone carriers or mobile phone stores) advertising Apple products that they sell. Not only is Apple getting all this attention through free advertising due to other companies paying for them, but they are also very clever because they impose branding restrictions on how these ads should be executed for alignment.  If you do not follow their guidelines, you will simply not get your stocks as promptly as those operators conforming to their branding guidelines to the letter. This is why advertisements and promotional materials for the iPhone seem to look the same.

If you would also notice, in most of the web pages we visit, we will hardly miss the ‘share’ buttons as they are perched in a location for everyone to see, ensuring that you spread whatever it is that you have read on that site over to Twitter or Facebook. In contrast to this, Apple’s site does not have any of these sharing options. If I am wrong and just missed them, then Apple had made sure those buttons are very hard to find.

And of course, we have heard about Apple’s strict implementation of its employee social media policies which, again, goes in contrast with other companies’ techniques in encouraging their staff to actively blog, tweet and post articles and updates about their brands. Their technical support staff is responsive in the forums, but the company is not very forgiving with employees discussing anything about the company in these public avenues.

Indeed, Apple seems to shy away from the supposed winning formula of running after coveted Facebook ‘likes’ and is proving that the typical ways of social media marketing are not always the answer.
   

Exposing Apple’s Social Media Marketing Strategy

Apple has never been fond of transparency or communication.  There would be times when the company would announce having a press conference and keep an air of secrecy after the announcement. Curiously enough, because of this lack of official communications or details about what will be discussed during the event, intrigue and speculations would arise on what we would probably expect thereby creating unbearable crowd excitement.  “What is coming next?” what features will it present to the consumers?” This continued buzz and hype prevalent in the social media scene put Apple in an apex position. And so, there goes the win for Apple: free, effective PR and a regular press conference getting more media coverage than most and turned into a world-wide event.

But how can Apple get away with such maverick moves? Apple had been applying a strategy called the Exclusivity Technique and the company craftily developed and customized this technique for their products. This technique involves offering products to a select few thereby making this group feel special. For Apple, this included stock shortages (whether real or perceived) and exclusivity of the products to certain outlets, mobile phone providers or distribution networks.  People who can obtain an iPhone, for example, feel very lucky and in their bliss, do not hesitate to tell the world about it through social media (of course), making those people who are waiting for their orders more envious. Their jealousy is also made public and those on the sidelines watching the action becomes intrigued as well that even if they did not plan on getting an iPhone on the onset, they end up purchasing them too just to discover what all this fuss is all about.

Demand fuels desire and this makes consumers more determined than ever to own an Apple device despite the price. Procrastinators delaying purchasing their items also change their behavior with this threat of scarcity. Continuing with our example on iPhone 5, it had set a record for first-day sales and orders had lined up weeks after the official launch, prolonging the challenge of owning it.  Apple has creatively used the psychology behind this technique so effectively to the extent that, when you turn on your televisions days before the launch, you can see hundreds of people dropping everything to camp outside of Apple retail stores. This marketing strategy has not only saved Apple tons of money on advertising but has steered their popularity exponentially.

There is a conflict, though that came out of this strategy as the exclusivity technique has now given birth to oppositions: those with and those without. Opposing parties rally to defend their principles and their conflicts are verbalized by ‘netizens’ around the globe in public through social media everywhere. You will find iPhone haters debating with fans daily on who’s hot and who’s not and with little realization that they are doing Apple the favor of promoting the company for free.  Continually doing this will make Apple a hot topic without costing them a cent.

The company’s acquisition of the social media analytics company, Topsy Labs last December 2013 had the rumor mill spreading the news that Apple may already have plans in being active in the social media scene soon. We may just have to wait and see, but basing on consumers demanding Apple to be more reachable, especially for customer concerns, a lot of folks will be happy if the company indeed would have more than iTunes trailers, iTunes Music or Scott Forstallas Twitter accounts. They already have a robust customer base, but surely, this may just grow more if customer complaints will not fall on deaf ears when they post them on an official Facebook wall.

Following Apple’s Social Marketing Trails

Looking at the numbers, this looks like a winning formula for Apple so should other businesses follow suit? Apple has succeeded in understanding the social media scene and staying away from these channels had proved as the correct move for them.  Other companies should learn from this, but the techniques Apple had employed may not work with everyone. Apple has already built a loyal following, it is now a class apart from its niche and they are a brand of their own.  We don’t call Apple mobile devices like smartphones, we call them iPhones. We don’t purchase a tablet, we buy an iPad. Every gadget you buy, you pause and linger to compare it with an Apple product first.6

Apple has also ensured that they stick to their core values, especially quality. There is a certain style, sophistication, refinement, and luxury in their products and in their stores that makes them incomparable. This excellence in their products is what keeps them on top in this dog-eat-dog industry, despite such price difference from their competitors.  Other brands would call it a suicide, charging twice as much, but Apple does so without skipping a beat because they are aware that they offer unmatched quality, exceptionality that only their products alone can deliver and above all, experience. A new term had been born during this generation which was derived from owners eagerly wanting to share their experiences upon receiving their new acquisition: unboxing. How many videos have you seen from your friends opening up boxes of their new iPhones or iPads? Too many to count, maybe? If you type the words ‘unboxing Apple’ on YouTube today, you will get about 2,240,000 results. It is amazing how a company can make a customer feel that having an Apple product is an experience to be cherished and to be proud of.  This sense of price prompts them to spend time documenting the memory by creating photo albums and crafting videos and then sharing them to the world through their Facebook walls, their blog sites, Twitter and Instagram accounts and the many other social media sites that one person is present in.

And so there goes another point for Apple for gaining free social media marketing. Now that is brilliant.



References:
1.    "Apple Store". En.Wikipedia.org. RetrievedJanuary 24, 2013 from http://en.wikipedia.org/wiki/Apple_Store.

2.      Segal, David.June 23, 2012. "Apple’s Retail Army, Long on Loyalty but Short on Pay". The New York Times. Retrieved January 24, 2104 from http://www.nytimes.com/2012/06/24/business/apple-store-workers-loyal-but-short-on-pay.html?_r=0.

3.      McCormack, Fion.   October 27, 2013.  “Apple’s iPhone Marketing Strategy Exposed”.  Yahoo! Small Business Advisor.  Retrieved January 24, 2014 from http://smallbusiness.yahoo.com/advisor/apple-iphone-marketing-strategy-exposed-032350605.html.

4.      Moth, David.  July 18, 2102.  “The Apple Approach to Social Media: Just Ignore It”.  Econsultancy.com. Retrieved January 24, 2014 from http://econsultancy.com/blog/10364-the-apple-approach-to-social-media-just-ignore-it.

5.      McCormack, Fion.   October 27, 2013.  “Apple’s iPhone Marketing Strategy Exposed”.  Yahoo! Small Business Advisor.  Retrieved January 24, 2014 from http://smallbusiness.yahoo.com/advisor/apple-iphone-marketing-strategy-exposed-032350605.html.

Hangen, Nathan.(n. d.).  “7 Key Strategies That You Must Learn From Apple’s Marketing”.  Blog.kissmetrics.com. Retrieved January 24, 2104 from http://blog.kissmetrics.com/7-strategies-apple-marketing.

Investigating the Effects of Social Support, Compassion to Humanity and General Health on Coping with Stress amongst Individuals Working Within the Betting Industry

“Our human compassion binds us the one to the other – not in pity or patronizingly, but as human beings who have learned how to turn our common suffering into hope for the future” – Nelson Mandela

“If you want others to be happy, practice compassion. If you want to be happy, practice compassion” – Dalai Lama

One can see from the two quotes above from influential figures in the world that individuals need to be compassionate to be able to help one another deal with the hardships that come with life and that being compassionate not only helps those around us but the compassionate individual himself. One place where hardship can come from is in the workplace in the form of occupational or workplace stress.

Occupational stress has been widely investigated in many forms and context and is of particular interest to researchers as it can have very significant effects, coming at a high cost, on both the individual who is experiencing it as well as the organization for which they work (Noblet&LaMontagne, 2006).

An increasing body of evidence suggests that heightened levels of stress can have negative implications across different avenues of an individual’s life including decreased physical and psychological well-being and an adverse effect of the ability to perform well on work tasks (Quick, Murphy &Hurrell, 1992).

Work-related stress can have physical effects on individuals such as effecting cardiovascular activity and headaches as well as interrupting an individual’s sleep patterns as well as emotional consequences such as anxiety and aggression. Stress can make individuals change their behavior, at the end individuals can turn to socially unacceptable and possibly illegal measures such as turning to alcohol and substance abuse as a way of coping. These effects on the individuals will ultimately lead to negative outcomes for the organization as individuals performance, productivity and contributions can reduce as they experience low levels of drive and self-esteem so absenteeism and staff turnover will increase and the organization will not be able to perform to its optimum level and achieve the high results it would if staff were psychologically and physically at their peak.

The first stumbling block one comes across when looking at work-related stress is the definition of it, with it being such a thoroughly researched area of occupational psychology there is a vast array of definitions of stress available with some common factors running through them. Lazarus &Folkman (1984) describes stress as “a process of constantly changing cognitive and behavioral efforts to manage specific external and/or internal demands or conflicts appraised as taxing or exceeding one’s resources.”

The World Health Organisations (WHO) states occupational stress as being a response which occurs when an individual’s knowledge and skillset do not equip them to meet with work demands and pressures, this is further aggravated by factors such as feeling a lack of support from supervisors and colleagues and little or no sense of control.

Stress itself is a state, not an illness, and it is widely accepted that a degree of heightened levels of stress can be healthy in terms of giving the individual motivation and drive to complete the task at hand to a high standard and in a timely manner and that this kind of pressure in moderation can even be seen as healthy. In fact “the vast majority of people who are exposed to stressful life events do not develop emotional disorder” (Kessler, Price &Wortman, 1985). In this sense, stress can be seen as a short-lived current state that lasts until and objective is met and, therefore, has no long-lasting effects. For example, an employee, or a department within an organization, may experience increased levels of stress in the run-up to meeting a vital deadline or getting a project completed, once this has been achieved they may feel a sense of relief and be free from the stress they had been momentarily experiencing. However, not all stress is short-lived. If an individual is exposed to this stress and pressure over a longer period of time or is simply unable to achieve the work that is expected of them it can manifest itself to the extent that it can lead to a weakened immune system thereby increasing one's likelihood of suffering from an array of long-lasting physical illnesses as well as psychological ones such as depression and peptic ulcers (Fried, 1988; Robles, Glaser &Kiecolt-Glaser, 2005). Over-exposure to stress can also lead to burnout: “a state of emotional, mental and physical exhaustion caused by excessive and prolonged stress” (www.helpguide.org). Work-related stress is not something that can be put to one side when one leaves the office, it can infiltrate into other areas of one’s life. Research has shown that individuals who experience work stress may take this stress home with them which in turn can lead to marital problems and sometimes even go as far as domestic violence (Jackson &Maslach, 1982; Barling& Rosenbaum, 1986). The fact that it can have such significant negative reverberations on more than just the individual and the organization makes the need to understand work-related stress more imperative as the better the understanding of it the more successfully it can be tackled.

The Health and Safety Executive (HSE) is a non-departmental public body whose role it is to ensure that organizations follow good practice in regards to maintaining the health and safety of their staff at all times. The HSE describes stress as “the reaction people have to excessive pressures or other types of demand placed on them.” In 2011/12 the HSE reported that there were 428,000 cases of work-related stress accounting for forty percent of all work-related illnesses in that period.
Stress will be measured using Cohen's (1983) Perceived Stress Scale which asks 10 questions about the participants' perceptions of their stress over the course of the previous month.

Stress & Social Support

Psychologists have done much research into investigating an individual’s ways of coping with work-related stress. Having a social support network has been found to act as a buffer against the effects of stress with individuals with a stronger support network finding potentially stressful situations to be less of a threat than those with weaker networks (Beehr, Jex, Stacy & Murray, 2000; Cohen & Willis, 1985). Social support was described by Cohen&Willis (1985) as “the resources provided by other persons,” by this definition it can clearly be assumed that individuals with social support can draw upon the knowledge and experience from those around them to help them to figure out how best to deal with the situation which they are trying to cope with.

Steptoe, O’Donnell, Marmot & Wardle (2008) identified many factors which when partnered with a lack of social support can lead to a break down in physical and mental health including work-related stresses and strains.

Job stress is correlated with depression, however, having social support, both from within the workplace and as a part of an individual’s personal life, can help reduce the chances of stress leading to depression. This supports the idea of Cohen & Willis’s (1985) theory of social support acting as a stress-buffer.

In their work focusing on the police force, Stephens& Long (2000) found those police officers reporting that they had social support in that they could discuss stress related to their work with their peers found it easier to cope with the inevitable stressful situations they experience as a part of their work.

The effects of social support on stress have also been proven by looking at the physiological presentations of stress. Increase in stress levels leads to increased cardiovascular activity in the form of increased blood pressure and heart rate, having social support in stressful situations can act as a buffer against these cardiovascular effects (Steptoe, 2000). In a study carried out in a laboratory setting O’Donovan & Hughes (2008) exposed participants to stressful situations and found that when they were alone there was an increase  in their cardiovascular activity but when they experienced the same situation and setting with someone else with them, friend or stranger, that there was no change inactivity.

Not all research has agreed that social support reduces the physiological effects of stress. In their study on stress experienced when delivering a speech, Westmaas&Jamner (2006) had participants deliver speeches to a supportive audience and a neutral audience and found no significant difference in the stress-related physiological indicators recorded between the two speech conditions.
Job stress is correlated with depression; however, individuals with a social support network can get help to reduce the chances of stress leading to long-term illness such as depression (Lon, Probst&Hso, 2010). Research has shown that having poor social support is related to the onset of depression and for those who have suffered from depression in the past, it can lead to relapse (Paykel, 1984).

Loscocco&Spitze (1990) found that workers who have a support network and an understanding employer tend to have better mental health and well-being. Having a good support network means peoples perceptions of the stress they are experiencing in the workplace is lessened as they are provided with help and guidance from those around them as opposed to feeling additional pressure.
Without a supportive network of friends and family around them, people experiencing stress may feel alienated and could turn to other ways of trying to cope such as drug and alcohol abuse which can lead to further illnesses and complications, especially if they develop a dependency on their substance of choice. Timmer, Veroff& Colten (1985) found a negative correlation between alcohol abuse and likelihood to seek support from friends, colleagues, and family.

Whilst a lot of research has pointed towards the positive aspects of having social support some research has pointed out that for those individuals who have support from work colleagues and interact with them away from the workplace the most popular social activities revolve around the consumption of alcohol (Ames & James, 1990; Cosper, 1979). These socially active individuals are more likely to be heavy drinkers (Cahalan, Cisin& Crossley, 1969) and have an increased likelihood of alcohol abuse (Parker & Farmer, 1988).

For the current study, social support will be measured using the Interpersonal Evaluation List (ISEL) developed by Cohen &Hoberman (1985) which measures individuals own perceptions of the social support they have available to them from their friends and family. The 40 item scale consists of four subscales: tangible support, appraisal support, self-esteem support, and belonging support. Tangible support is ones perceptions of material aids at their disposal and appraisal support refers to the support once has in terms of people around them with whom they can discuss their problems. The self-esteem subscale is if they view themselves in a positive light when comparing self to others whilst the belonging support subscale is the perception of people on can approach to partake in various social activities and tasks with.

Stress & Compassion for Humanity

The term “pro-social” was introduced into social science literature to provide a term which was directly opposite to the existing term “anti-social” (Wispe, 1972).  It is therefore generally expected that if a person displays high levels of pro-social behaviors, such as cooperation and altruism, they will display low levels of anti-social behaviors, such as aggression.

Prosocial behavior is behavior that is done for the benefit of other people, sometimes at the expense of the helper (Twenge, Baumeister, DeWall, Ciarocco& Bartels, 2007).

The present study will be looking at a specific type of prosocial behavior, compassionate love towards humanity and strangers which is a strong predictor of prosocial behavior in general. As the quote from the Dalai Lama earlier suggests it is widely believed that being compassionate can lead to happiness as much as being happy can lead to compassion.

Analyzing behavior from a socialization viewpoint one looks towards child-rearing patterns and also to an individual’s previous experiences in life, particularly in their childhood to see what could have shaped their behavior patterns in adulthood.  There is also a cultural viewpoint whereby it is the cultural norms and values of the society in which one lives that will affect how they behave as there are set rules outlining appropriate forms of expressing aggressive and pro-social behaviors. It is safe to assume from this that individuals with strong social support from a young age may act in more favorable prosocial ways.

In terms of engaging in pro-social behaviors such as visiting and helping the sick and elderly, it is possible that those who do engage in such activities learn about the realities of the world around them such as interdependence and the importance of working to increase the well-being of the community (Ward, 1995).  Ward (1995) also states that children who are not exposed to this type of pro-social behavior are at increased risk of an aggressive and anti-social lifestyle as adults which could lead to social exclusion and a lack of positive social support.

Pro-social behaviors such as helping and compassion are positively valued and socially desirable; those who exhibit such behaviors are more likely to be accepted by their peers.
Engaging in prosocial behaviors has generally shown an improvement in individual’s psychological well-being as it leaves one feeling content(Brown, Brown, House & Smith, 2008; Konrath, Fuhrel-Forbis& Brown, 2012). 

Seppala (2013) suggests that promoting a culture of compassion and positive social behaviors and interactions in the working environment can help to reduce stress levels thereby increasing productivity levels which will benefit both the employees and the organization.

Compassion for Humanity & Social Support

Individuals who experience social rejection are less likely to engage in pro-social behavior (Wentzel& McNamara, 1999). In much the same light, people who do engage in pro-social behavior are more likely to be accepted by their peers (Schonert-Reichl, 1999).

Feeling excluded from social groups may make individuals feel withdrawn and less likely to want to help others as they feel that this help would not be reciprocated if the roles were reversed.
Anan & Barnett’s (1999) study found that children who feel excluded and isolated were more likely to view an ambiguous situation as being hostile.

Twenge et al (2007) carried out many experiments putting participants in different situations and settings and found that socially excluded individuals were less likely to be helpful, less co-operative and less likely to donate money.

An individual who exhibits high levels of com[passion towards others is likely to perceive themselves as having more social support than a person exhibiting lower levels of compassion. This could be because they believe compassion to be a reciprocal process whereby if they care for others then surely others must care for them too (Crocker &Canavello, 2008). This suggests that a person who is willing to help others will be more willing to accept help from others when needed and will, therefore, have stronger social support than a less compassionate person.

Engaging in pro-social behavior leads to a reduction in the physiological indicators of stress (Floyd, Mikkelson, Tafoya, Farinelli, Valley, Judd, Haynes, Davis & Wilson, 2007).

Research on compassion has tended to focus on self-compassion. Researching compassionate love towards strangers and humanity as opposed to oneself or close others acts as a better indicator of pro-social behavior (Sprecher& Fehr, 2005).Sprecher& Fehr (2005) developed the Compassionate Love for Humanity Scale which measures “an attitude towards humanity that involved behavior, feeling, and thinking that focuses on concern, caring, and support for humanity, as well as a motivation to understand and help humanity (strangers) when they are most in need.” This measure is interesting in that it focuses on compassion and altruism towards strangers as opposed to friends and family. The measure consists of 21 items to be answered using a 7-point Likert-type scale.

General Health

Whilst stress itself is a state and not a psychiatric disorder prolonged exposure to stress can lead to more long-lasting illnesses including mental illness. For the participants will also be asked to complete a questionnaire about their general health. Whilst this is not the main focus of the study it may be able to help create a predictive model.

Social support - be it from friends, family or colleagues – leads to improved psychological well-being and improved physical health. House (1981) found that individuals who experience higher levels of stress in the workplace have been shown to have worse levels of physical health.

To be able to maintain good levels of mental and physical health it is vital that one has a strong social support network (Southwick, Vythilingam&Charney, 2005; Norris, Friedman, Watson, Byrne, Diaz &Kaniastry, 2002). Having social support can give an individual a sense of belonging and purpose, increase their perception of their self-worth and give them an increased feeling of security.

Having an active social life and good social relationships has been shown to increase longevity amongst the elderly (Rodriguez-Laso, Zunzunegui& Otero, 2007).

General health will be measured using GHQ-12 which is a shortened, yet valid and reliable, version of the General Health Questionnaire which can be used to screen for minor psychiatric and non-psychotic disorders.

Stress amongst Betting Shop Employees

The current study will be looking at the effects of social support, compassion to humanity and general health on perceived stress amongst individuals working within the betting industry.

The gambling industry is an expanding industry which has faced much public scrutiny recently due to the argument that it brings anti-social behavior to the British high streets. However, the concern is not limited to those who are exposed to gambling but also to the staff who must deal with these people on a day-to-day basis. The recent introduction of single-staffing in betting shops for quieter branches has attracted publicity regarding the safety of betting shop staff.

Working in a position that involves elements of danger and risk can lead to low well-being as individuals are constantly on edge that the next person they come across may be a threat to them (Clarke & Cooper, 2004).

Local councils and residents are becoming wary of how densely populated high streets, especially in more deprived areas, with betting shops to the extent where they are now attempting harder than ever to prevent companies from getting their operating licenses based on the anti-social behaviors they believe that gambling breeds.

It is generally accepted that problem gamblers, those who spend more than their disposable income funding their habit can turn to crimes such as theft to fund their addictions (Griffiths, 2006).
Farnsworth, Leather & Cox (1990) highlight that in jobs where staff feel that they are 'at risk' of physical or verbal abuse they are constantly experiencing heightened levels of stress. Farnsworth et al (1990) identified possible causes of violent incidents in pubs some of which may apply in betting shops (Griffiths, 2011): blue-collar not white-collar people are more likely to frequent betting shops and the fact that people often come into betting shops after they have been drinking.

Whilst there have been researches carried out on violent crime against businesses in the UK, betting shops have been left out of this research and this is something that needs to be researched, especially as the number of betting shops is increasing rapidly (Griffiths, 2011).

Figures released by the Metropolitan Police after a freedom of information request show that between January 2005 and June 2011 there were at least 2,420 violent incidents against another person in betting shops across London. Between April 2008 and June 2011, there were 688 robberies in London betting shops where a gun was used (Murphy, 2012).

It should be noted that the current study focuses on the stresses experienced from the members of staff employed to work in the face-to-face customer service environment of the betting shops and not on the stresses of the gamblers.

Aims of the Current Study

Relationship between perceived stress, compassion for humanity and social support will be tested for. Further tests will then be carried out to see whether or not it is possible to predict any of these three variables by using the others as predictor variables.

Based on the above research the hypotheses for the correlation tests in the current study are: (a) stress and social support will be negatively correlated; (b) stress and compassion for humanity will be negatively correlated, and (c) there will be a positive correlation between social support and compassion for humanity. On the basis of these hypotheses it is further hypothesized that using multiple regression: (a) social support will be predicted using a model of compassion for humanity and stress; (b) compassion for humanity will be predicted using a model of social support and stress, and (c) a model made up of social support and compassion for humanity will be able to predict stress.



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